GUERRILLA CONCEPTS · LAUNCH-READY
5 launch concepts. Pick one to activate.
Five Phase 1 mechanics distilled from a 10-mechanic playbook. Each one is ABAC + Spam Act + Privacy Act compliant by structure (not by disclaimer). Each one wires to the existing engine adapters (Resend · Airtable · Plausible · Cal.com). Each one is sized for Tommy to run in the next 30 days.
G02 · earned-event
Manly Marlins Ladies Day · The Queue is the Marketing
We bring 50 cans. Not 51. The queue is the marketing.
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G03 · scarcity-token
01. Collective · The Card with the Number
There are 1000 cards. That's it. Your number is your story.
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G05 · footprint-hijack
Venue Hijack · The Five-Venue Map
Five venues. Five ambassadors. Four weeks. The map writes itself.
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G09 · constraint-marketing
We Don't Ship · Find Us at the Venue
We don't ship. We're in twelve venues. Here's the map.
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G12 · UGC-bait
Ambassador-Apply by Card Nomination
Spritzies ambassador applications are closed. Ask a Collective member to nominate you.
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All 5 concepts source from clients/spritzies/.nexus/guerrilla-playbook-spritzies-2026-06-01.json · pattern abstractions from guerrilla-references-2026-06-01.md.