01. Collective · The Card with the Number

There are 1000 cards. That's it. Your number is your story.

The Move

Print 1000 physical numbered membership cards #001-#1000 at premium stock (Demas-style restraint · Spritzies palette · number rendered large enough to read in any photograph). Distribute only at hosted events (G01-G04 mechanics) or by direct invitation from existing cardholders (each cardholder can nominate ONE successor when leaving the program). When card #1000 is issued, the /01-collective public page changes to "closed · 1000 founding members · the program is full." Forever.

The Earned Moment

The card itself · photographed in cardholders' hands at Sydney venues · the number large enough to be readable. Each photograph generates a cohort-marketing moment: "I have card #084" becomes a status line in Sydney's V3 ambassador-network register. The /01-collective public page shows live "X of 1000 issued" counter — every visit reinforces scarcity.

The Substrate Wiring

AirtableMaster 1000-row register (one row per card # · status · holder · issued-at-event · nominator-card-# if successor)

ResendMonthly Collective dispatch to cardholders only · contents = curated venue map + early-access event invites

/admin/marketing-engine/01-collectiveOperator console: live issued count · per-event distribution log · audit trail

/01-collective (public)Live "X of 1000 remaining" counter · nomination explainer

Engineering noteIf cardholder authentication required (for nominate-route G12), Airtable card # acts as auth key — coordinate with G12 build

The Constraint

Print 1000 cards. No card #1001. Ever. Operator signs no-exceptions policy at concept approval — this is the load-bearing commitment. Every other mechanic in the playbook (G01 · G02 · G04 · G07 · G12) compounds onto this cap. Breach the cap once, the whole flywheel breaks.

Budget

A$1,200 one-off (1000 cards printed at premium stock · Sydney printer · approx A$1.20/card with serialisation) + A$0 ongoing (Resend free tier covers monthly send through Phase 1)

V3 Anchor

Spritzies 01. Collective founding-member program (cross-phase)

Underlying Mechanism

community-precedes-product + constraint-as-asset

Timeline

T-21: card design finalised (Demas-style restraint · Spritzies palette) · 2026-05-23
T-14: print run begins · 2026-05-30
T-7: 1000 cards arrive at agency · 2026-06-06
T: first 50 cards distributed at Manly Marlins (G02) · 2026-06-13
12-month flywheel · cards distributed across G01/G02/G04/G06/G10/G12 mechanics

KPI

1000 physical cards in circulation by end of Phase 2 (2026 Q4)
80-150 cards distributed by end of Q3 2026 (Phase 1 events alone)
~1000 IG/TikTok posts of cards over Phase 1 (one per cardholder organic average)
~50 "how do I get a card" inbound /contact submissions → routed to nomination explainer
0 cards #1001+ issued · ever
Permanent earned-media asset (compounds every event)

Source playbook · guerrilla-playbook-spritzies-2026-06-01.json · mechanic G03. Brief mirror at clients/spritzies/.nexus/guerrilla-concepts/G03-*.md.

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