MARKETING ENGINE · COMING SOON
The ground-game engine is being built.
Ambassador application + onboarding + dispatch. Venue partner pipeline + outreach + status. Campaign briefs that pass the same three-vendor adversarial review the studio runs. Nurture sequences that compound. Every output measured · every result fed back into the canon · next month's work starts ahead of this month's. Launching Q3 2026.
Ambassador system
Application intake · onboarding · venue assignment · monthly residual reporting. Self-service for ambassadors, observable for operator.
Venue partner pipeline
Lead capture · proposal generation (studio-routed) · status tracking · partner deck dispatch · result attribution.
Campaign engine
Brief → adversarial review → schedule → ship. Same governance gates as the studio. One operator, full audit trail.
Nurture + KPI loop
Live signal from website + ambassador + venue surfaces flows back into the next brief. The loop is the asset.
5 LAUNCH CONCEPTS READY
Five Phase-1 guerrilla mechanics. Each one shippable in 30 days.
Distilled from a 10-mechanic playbook against 10 reference-class guerrilla campaigns (Liquid Death · Red Bull · Burger King · Glossier and 6 more). Each concept is ABAC + Spam Act + Privacy Act compliant by structure — the constraint IS the mechanic. Wired to the existing engine adapters (Resend · Airtable · Plausible · Cal.com). Sized for Tommy to run before Manly Marlins · Land Rover Winter · or right now.
G02 · earned-event
Manly Marlins Ladies Day · The Queue is the Marketing
We bring 50 cans. Not 51. The queue is the marketing.
Read the brief →
G03 · scarcity-token
01. Collective · The Card with the Number
There are 1000 cards. That's it. Your number is your story.
Read the brief →
G05 · footprint-hijack
Venue Hijack · The Five-Venue Map
Five venues. Five ambassadors. Four weeks. The map writes itself.
Read the brief →
G09 · constraint-marketing
We Don't Ship · Find Us at the Venue
We don't ship. We're in twelve venues. Here's the map.
Read the brief →
G12 · UGC-bait
Ambassador-Apply by Card Nomination
Spritzies ambassador applications are closed. Ask a Collective member to nominate you.
Read the brief →
LIVE STACK · OPTION C (LEAN-FIRST)
Five tools today. Bigger SaaS comes when the numbers say so.
The engine runs on five small tools chosen for speed and cost. Each one upgrades to a heavier SaaS option only when traffic crosses a real threshold — never on a calendar guess.
Bolt-on triggers will activate Customer.io when sends pass 50k a month or open-rates drop below 12% for four weeks · Close.com when more than five people work the CRM or records pass 50k · ReferralHero when active ambassadors pass 40. Until then, the lean stack runs at ~A$120/mo.
Prefer email? Reach luke@makepeace.io or head back to the cover page.