Manly Marlins Ladies Day · The Queue is the Marketing

The Move

T-21 to T-7: Resend warmer to 200 perfect-profile women-in-business invitees (V3 Tier-2 register · jewellery / Pilates / skincare / creative founders · Sydney) curated to a confirmed list of 50. On the day at Manly Marlins, Spritzies runs one curated trestle table — 50 cans, 50 numbered 01. Collective founding-member cards #081-#130, Tommy in person managing the queue. Photographer captures the queue and the card handover only · zero consumption-shot. Day+1: Resend dispatches a single image to every attendee with their queue number: "you were #086 in the queue."

The Earned Moment

The queue itself · photographed from the side · numbered cards visible in hands. Press hook for trade coverage: "Spritzies brought 50 cans to Manly Marlins. Not 51. The queue was the marketing." The day+1 personalised "you were #N" Resend turns each attendee into a poster.

The Substrate Wiring

The Constraint

Bring exactly 50 cans. Not 51. No top-up. No "we'll get more from the car." The constraint is the marketing. If 80 people want one, 30 leave wanting one — that is the desired outcome.

Timeline

• T-21: Resend warmer launches · 2026-05-23
• T-7: 50-guest confirmed list · 2026-06-06
• T: Manly Marlins Ladies Day · 2026-06-13
• T+1: Resend dispatch · 2026-06-14
• T+7: report dispatched to Tommy · 2026-06-20

KPI

• 30 IG/TikTok posts from attendees (target · measurable via #spritziescollective hashtag + manual scan)
• 8 ambassador applications via /ambassador (V3 Tier-2 women-in-business cohort)
• 2 high-credibility venue introductions through attendee network → /venue funnel
• Founding-member cards #081-#130 distributed (audit-trail in Airtable)
• Permanent earned-media asset: the queue photograph used on /campaign · /press · investor deck for 12+ months