Ambassador-Apply by Card Nomination

Spritzies ambassador applications are closed. Ask a Collective member to nominate you.

The Move

Public /ambassador route renders: "Applications closed. Nominations only." No open form. The ONLY pathway into the ambassador program is via existing 01. Collective cardholder nomination. Cardholders access /ambassador/nominate (authenticated by card #) and submit one nomination per quarter (nominee name · IG · why · venue context). Tommy-signed Resend invitation goes to each nominee with a Cal.com 20-min booking link. Tommy personally meets every nominee. The exclusivity IS the recruitment funnel.

The Earned Moment

Public "how do I get nominated" inbound becomes the marketing. Sydney's V3 ambassador-network register (founders / creatives / fashion / women-in-business 25-32) starts discussing Spritzies cards as social currency. The cardholder-only nomination mechanic generates organic "who has a card" conversations across the perfect-profile cohort. Trade-press hook: "Spritzies' ambassador program is closed to applications and growing 15 per quarter."

The Substrate Wiring

AirtableCardholder auth table · nomination log · nominee pipeline (invited / scheduled / met / active)

ResendTommy-signed invitation template ("[Cardholder #N] thought you should know about Spritzies. 20 minutes?")

Cal.com20-min ambassador chat with Tommy · dispatched via Resend invitation

/ambassador (public · existing)Copy update to "Applications closed. Nominations only."

/ambassador/nominate (NEW route)Cardholder card # gate · single-nomination-per-quarter form

/admin/marketing-engine/ambassadorsOperator console: nomination pipeline · per-cardholder nomination quality tracking

The Constraint

Nominations-only is PERMANENT through Phase 1 + Phase 2. No public application form ever surfaces, even when growth feels slow. The "growth feels slow" moment is the test — opening public applications resets the mechanic to zero permanently. Per-cardholder limit: 1 nomination per quarter (prevents low-quality flooding · keeps cardholder accountable for nominee fit).

Budget

A$2,000 - A$4,000 (engineering for nominate route + Airtable schema + Resend template + Tommy ongoing time)

V3 Anchor

"Brand → People → Networks → Customers" (V3 §15 operator north-star)

Underlying Mechanism

community-precedes-product + constraint-as-asset

Timeline

T-14: /ambassador/nominate engineering scope + Airtable schema · 2026-05-30
T-7: route built + Resend template authored + Cal.com link configured · 2026-06-06
T-3: cardholders #001-#080 receive Resend dispatch announcing nomination access · 2026-06-10
T: live · 2026-06-13
Q3 2026: first quarterly cycle · target 50 nominations · 30 calls · 15 active ambassadors

KPI

50 nominations submitted Q3 2026
30 nominee Cal.com calls booked + held
15 conversions to active ambassador
0 public applications opened
Per-cardholder nomination quality score tracked (Tommy 1-5 post-call)
Permanent flywheel: ambassador supply gated by cardholder community quality not application volume

Source playbook · guerrilla-playbook-spritzies-2026-06-01.json · mechanic G12. Brief mirror at clients/spritzies/.nexus/guerrilla-concepts/G12-*.md.

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