Studio · Docs · Creative register

For a creative team.

Three candidates per brief. Canon-checked. Anti-pattern-checked. 3-vendor synthesis pick. Premium. Understated. Never party-bro.

Template fields

Voice register: Creative · premium · understated · no party-bro · no health claim · no promoter language. Brand canon enforced on every candidate.

Brand canon + voice canon auto-enforced. Add campaign-specific fences here.

Generation calls the studio nexus (brief-writer + parallel-bounce). Draft is saved to clients/spritzies/state/studio-drafts/. Numerics tagged [OPERATOR-VALIDATE] are placeholders.

Preview

Fill the template fields and press Generate draft. The studio nexus will author a v1, run a 3-vendor critique, and synthesise a v2.

Sections this template will emit

  1. Concept name · the one-line idea
  2. Big idea · the strategic move beneath
  3. Three candidates · A · B · C
  4. Brand-canon check · palette · type · wordmark · figure-fit
  5. Anti-pattern check · party-bro · health-claim · loud · promoter
  6. Mockup slots · format + dimensions per channel
  7. Success metrics · leading + lagging · [OPERATOR-VALIDATE]
  8. Recommended pick · with 3-vendor synthesis note