Phase 01
30
May2026
Spritzies at Greenwood
Greenwood · Sydney
Pilot phase · sell-direct consumer event · Spritzies 01. Collective onboarding
Manifesto
Not a drink.
An accessory.
Australia's first
venue-grade
premium vodka spritz.
We don't do loud.
We don't do party-bro.
We don't do sugary.
We are building
a network of people
who represent the future
of lifestyle brands.
Build a movement.
Not a customer base.
Spritzies is not just a beverage.
Capability
We didn’t make a drink. We made a category.
Hero SKU · render pending
01 · The Hero
One can. One promise.
A single hero SKU at launch. Passionfruit for the room. Hugo for the ones who notice. Premium-positioned. Globally consistent. Never discounted into a category we don't belong in.
Operator-supplied can render lives in the frame above.
02 · The Category
Premium Light RTD.
Between the cheap seltzers and the premium cocktails sits a category that didn't have a name. The functional spritz. Electrolyte-infused. Real fruit. Smooth spirits. Made for a moment that wasn't being served.
$4.5B Australian RTD market · 7% annual growth · shift toward premium + wellness.
03 · The Expansion
Hero now. Drops later.
The hero stays the hero. Around it: seasonal rotations for an all-year drink, and collaboration flavours with the creators we're already in a room with. Limited. Considered. Never diluted.
Phases 3 + 4 · per launch sequencing.
04 · ProofPress · Events · Network
The calendar is the marketing.
Network-based brand building means the brand IS the media company. Every event is a chapter. Every chapter compounds into the network.
UpcomingPhase 01 · Pilot, Presence & Community
Phase 01
13
Jun2026
Manly Marlins Ladies Day
Manly Marlins · Sydney
Pilot phase · Sydney community proof point · DTC + on-site activation
Phase 01
—
Jul2026
Spritzies 01. Collective
Founding membership · invite-only
Exclusive membership launched at phase-one events · access to drops, events, merchandise
AmbassadorsFounder Tier · 5k–80k · 22–32
Founders. Creatives. Builders.
We don't hire promoters. We invite people who already create. Fashion brand founders. Photographers and videographers. Creative agency owners. Pilates and run-club founders. Operators 22–32 with 5k–80k followers who build for a living.
You bring the network. We bring the platform. The brand is built between us.
Become a Founder Member- Ambitious
- Creative
- Modern
- Stylish
- Entrepreneurial
- Socially relevant
PartnersVenue & collaboration roster · in development
Coming soon
Coming soon
Coming soon
Coming soon
Coming soon
Coming soon
Coming soon
Coming soon
Phase 02 collaboration partners and Phase 03 hospitality roster announced as calendar is confirmed. Land Rover Australia Winter Event (late July 2026) anchors the Phase 02 arc.
Go deeper
Four ways into the brand.
Operator
Founder-led.Sydney + Melbourne.
Behind the brand
Spritzies is operator-led from day one. The thesis is simple and stubborn: the next great RTD isn’t a drink — it’s an accessory. Something you carry the way you carry a watch or a bag.
We’re building it the way premium lifestyle brands actually scale: brand → people → networks → customers. Sydney venues first. Founders, creatives, and fashion-adjacent operators second. Mass market never.
No agency layer. No committee. If you’re reading this and it lands — the reply comes from the operator, same day.
Tommy Elle
Founder · Spritzies
Three ways in
Venue inquiry
Stocking Spritzies in your bar, restaurant, or hotel? Phase 1 is Sydney venues + DJ-led events.
Hospitality + on-trade
Become a Founder Member
Spritzies 01. Collective — early-network access to drops, events, and the people building this with us.
Ambassadors + creators + founders
Press + partnerships
Editorial, collaborations, fashion + creative-network alignment. Replies within two business days.
Editorial + collab
Or direct: tommy@spritzies.com.au